There will no longer be shirtless male models at store openings and events at either its namesake brand or the younger-skewing Hollister chain. American Apparel Inc. Under Jeffries, Abercrombie stores were reportedly instructed to showcase merchandise uniformly, making a science, for example, of how a shirt should be untucked on a mannequin. Dimly lit and heavily scented stores also will be things of the past. Abercrombie said it will brightening its domestic Hollister stores significantly after making the same move in Europe and Asia.
Abercrombie & Fitch
Abercrombie & Fitch can’t get the grown-ups into the kids’ clothes - The Boston Globe
Twenty-somethings slingshot pumpkins on a farm. Its new merchandise and accompanying campaign portray a more mature version of Abercrombie, pushing adventure and playfulness. They hark back to the original brand motif, an outfitter that catered to adults going fly fishing or mountain climbing, not high-school kids amped up on pheromones. Abercrombie has been undergoing a years-long transformation since former chief executive officer and lightning-rod Mike Jeffries stepped down in Some of the changes have been retail adding window displays, dialling back the music and turning up the lights. Others have been to build a new following - in July, Abercrombie launched on Tmall, China's largest consumer platform. The chain has posted falling comparable sales for five straight years.
No hunks need apply: With sales falling, Abercrombie ditches shirtless models
The grown-ups appear to be saying: Why would I? Executives said problems at flagship and tourist-destination stores dragged down results for the company, which also owns teen clothing chain Hollister. Teens often are drawn to adult brands, aspiring to wear them one day but not yet able to afford them.
The lawsuit, filed in U. The suit alleged that Abercrombie refused to hire qualified minority applicants as Brand Representatives working on the sales floor while discouraging applications from minority candidates. It also charged that in the rare instances when minorities were hired, they were given undesirable positions to keep them out of the public eye.